# Concept testing for market research: plan the evidence before the decision

Plan a concept study in PulseLake around the business decision, audience and evidence you need. Use surveys or interviews with participants, and keep any synthetic exploration clearly separate from observed research.

## Relevant capabilities

- Research design tied to hypotheses, methods and audiences
- Surveys and interviews within a governed study context
- Approved findings delivered as reports, dashboards and presentations

## How to compare

- What decision will the concept study change?
- Which audience and concept materials should participants see?
- Which measures, qualitative questions and decision rules should be agreed before fieldwork?

## Bring these inputs

- Concept description or stimulus
- Audience, sampling constraints and recruitment approach
- Decision criteria and the questions the study must answer

## A practical first workflow

- Define the concept decision and the evidence needed to support it.
- Choose an appropriate survey or interview design and review the instrument.
- Collect the agreed evidence, check its limitations and review the findings before the decision.

## Check before expanding

- Keep stimulus wording and presentation consistent with the design.
- Inspect bases, missing responses and qualitative contradictions.
- Do not treat synthetic responses as observed participant validation.

## Economics
Compare the agreed software and study scope, researcher review, recruitment or sample, participant incentives and delivery requirements. Confirm current charges and inclusions before paid work; creating an account does not make every service free.

## Switching considerations
Pilot a representative workflow and confirm data permissions, supported formats and required outputs before retiring existing tools. This page does not assert blanket feature parity or automatic migration from another product.

## Free next step
Get a free study-planning checklist now. Create your account to take the next step with PulseLake.

[Create your PulseLake account](https://app.pulselake.co/users/sign_in?intent=concept-testing&offer_id=starter-checklist-v1&utm_source=pulselake&utm_medium=owned&utm_campaign=signup-journey&utm_content=landing_hero)

[Download the free checklist](https://www.pulselake.co/solutions/concept-testing.txt)

The checklist is free and needs no account. Study software, participant costs and any agreed services are separate.

## Sources
- https://www.pulselake.co/

[Get free help planning this workflow](https://www.pulselake.co/contact)