PulseLake — Kantar alternatives: AI interviews, analysis and reporting FREE PLANNING CHECKLIST Evaluate PulseLake when you need surveys, AI-led interviews, evidence analysis and reporting in a connected research system. Prepare these inputs [ ] The business decision and research question [ ] Target population, sample requirements and evidence standard [ ] Required output, timeline and any proprietary benchmark dependencies Your first workflow [ ] Write a decision-focused study brief with the team. [ ] Select the research method and identify any external sample or specialist services. [ ] Collect and analyze evidence with researcher review. [ ] Review the report and record which conclusions are supported and which need further validation. Acceptance checks [ ] Check that the sample and method match the question. [ ] Trace important findings back to evidence. [ ] Retain specialist norms or validation where a replacement cannot reproduce them. Decision criteria [ ] Decide whether you need a platform, a research service, a proprietary norm or a combination; these are different purchases. [ ] Choose real-participant interviews, surveys or modeled exploration according to the evidence the decision needs. [ ] Compare study design, sample, interpretation and reporting responsibilities explicitly. Cost and scope Compare software fees, participant/sample costs, interview usage, analysis and reporting effort for the same study. A specific savings percentage requires a scoped comparison. Before switching Confirm export formats, historical data import and onboarding requirements. Confirm rights and continued access to any vendor-provided norms or benchmarks separately; response exports do not establish equivalent benchmark coverage. Sources https://www.pulselake.co/blog/kantar-marketplace-alternatives-2026 https://www.pulselake.co/ Next step The checklist is free and needs no account. Study software, participant costs and any agreed services are separate. https://www.pulselake.co/solutions/kantar-alternative This is a planning template, not a completed assessment or a quote. No personal data is required to download it.