# Pricing research software: price sensitivity and demand methods

## The problem

Pricing decisions need a method matched to the question. Acceptable price thresholds and stated purchase intent answer different questions, and neither should be presented as observed sales.

Compare Van Westendorp price thresholds with Gabor-Granger purchase-intent testing. Use free browser calculators to inspect each method; specific synthetic price testing is not verified.

## Relevant capabilities

- Free Van Westendorp price sensitivity calculator
- Free Gabor-Granger demand and revenue calculator
- Persona Research currently lists preference analysis, but specific synthetic price-testing support is not verified here

## How to compare

- Are you exploring acceptable price thresholds, stated purchase intent or actual purchasing behavior?
- Which target audience, price points, units and competitive context should the study include?
- What real sales or participant evidence is needed before setting a price?

## Bring these inputs

- The pricing decision and target buyer description
- The product description, price points and purchase context
- A plan for checking stated preferences against real participant or sales evidence

## A practical first workflow

- Choose Van Westendorp for stated price thresholds or Gabor-Granger for stated purchase intent across prices.
- Draft neutral questions, price points and audience criteria; use the calculator pages to inspect the method and output.
- Validate the design and interpret stated preferences alongside real behavioral, participant or sales evidence.

## Check before expanding

- Keep the four Van Westendorp thresholds separate from purchase-intent measures.
- For Gabor-Granger, inspect the demand curve and assumptions behind revenue or profit calculations.
- Label illustrative data and stated preferences clearly; do not present them as sales.

## Proof to inspect

Try the [Van Westendorp calculator](/tools/van-westendorp-calculator) and [Gabor-Granger calculator](/tools/gabor-granger-calculator). Each accepts your input in the browser and explains its calculations.

## Economics
The calculators are free browser tools. PulseLake account study pricing and any allowance are not established by these calculators; confirm study access and charges before running research.

## Limitations
We verified pricing calculators and a general preference-analysis option. Specific synthetic testing using price-sensitivity, Van Westendorp or Gabor-Granger workflows is not verified, so this page does not claim PulseLake can run those specific methods with synthetic buyers.

## Before switching

These methods use stated preferences. They do not by themselves measure purchases, market size or future demand. Use sales data or appropriately designed research when the decision requires behavioral evidence.

## Frequently asked questions

### Which pricing research method should I use?

Use Van Westendorp to explore stated acceptable price thresholds. Use Gabor-Granger to compare stated purchase intent across prices. Use real purchase evidence when the decision needs observed behavior.

### Can PulseLake test prices on synthetic buyers?

Specific synthetic price-testing support is not verified. Use the browser calculators for the methods they support, and confirm product capabilities before planning an in-product study.

### Are the pricing calculators free?

Yes. The Van Westendorp and Gabor-Granger calculators run in your browser at no charge. That does not establish a free PulseLake study allowance.

## Get started

### Start with a clear research plan

Download a free planning checklist, then get started with PulseLake when you are ready. The checklist does not include a free study.

[Get started with PulseLake](https://www.pulselake.co/get-started?intent=pricing-research&offer_id=starter-checklist-v1&utm_source=pulselake&utm_medium=owned&utm_campaign=signup-journey&utm_content=landing_hero) · [Download your free checklist](/solutions/pricing-research.txt)

The checklist is free and needs no account. Study software, participant costs and any agreed services are separate.

We make PulseLake. If a method or capability has changed, contact hello@pulselake.co so we can correct this page.

## Sources
- https://www.pulselake.co/tools/van-westendorp-calculator
- https://www.pulselake.co/tools/gabor-granger-calculator
- https://www.pulselake.co/answers/gabor-granger-vs-van-westendorp
- https://www.pulselake.co/terms

[Get started with PulseLake](https://www.pulselake.co/get-started)