PulseLake — Pricing research software: price sensitivity and demand methods
FREE PLANNING CHECKLIST

Compare Van Westendorp price thresholds with Gabor-Granger purchase-intent testing. Use free browser calculators to inspect each method; specific synthetic price testing is not verified.

Prepare these inputs
[ ] The pricing decision and target buyer description
[ ] The product description, price points and purchase context
[ ] A plan for checking stated preferences against real participant or sales evidence

Your first workflow
[ ] Choose Van Westendorp for stated price thresholds or Gabor-Granger for stated purchase intent across prices.
[ ] Draft neutral questions, price points and audience criteria; use the calculator pages to inspect the method and output.
[ ] Validate the design and interpret stated preferences alongside real behavioral, participant or sales evidence.

Acceptance checks
[ ] Keep the four Van Westendorp thresholds separate from purchase-intent measures.
[ ] For Gabor-Granger, inspect the demand curve and assumptions behind revenue or profit calculations.
[ ] Label illustrative data and stated preferences clearly; do not present them as sales.

Decision criteria
[ ] Are you exploring acceptable price thresholds, stated purchase intent or actual purchasing behavior?
[ ] Which target audience, price points, units and competitive context should the study include?
[ ] What real sales or participant evidence is needed before setting a price?

Cost and scope
The calculators are free browser tools. PulseLake account study pricing and any allowance are not established by these calculators; confirm study access and charges before running research.

Limitations
We verified pricing calculators and a general preference-analysis option. Specific synthetic testing using price-sensitivity, Van Westendorp or Gabor-Granger workflows is not verified, so this page does not claim PulseLake can run those specific methods with synthetic buyers.

Before switching
These methods use stated preferences. They do not by themselves measure purchases, market size or future demand. Use sales data or appropriately designed research when the decision requires behavioral evidence.

Sources
https://www.pulselake.co/tools/van-westendorp-calculator
https://www.pulselake.co/tools/gabor-granger-calculator
https://www.pulselake.co/answers/gabor-granger-vs-van-westendorp
https://www.pulselake.co/terms

Next step
The checklist is free and needs no account. Study software, participant costs and any agreed services are separate.
We make PulseLake. If a method or capability has changed, contact hello@pulselake.co so we can correct this page.
https://www.pulselake.co/solutions/pricing-research

This is a planning template, not a completed assessment or a quote. No personal data is required to download it.