PulseLake — Synthetic research software for concept and audience testing
FREE PLANNING CHECKLIST

Explore concepts or audiences with explicit synthetic personas, then choose what to validate with real participants. Use simulated responses to shape research questions; they are not evidence from people.

Prepare these inputs
[ ] A focused decision question and the concept, website or research material to examine
[ ] An audience description and any relevant source evidence
[ ] A plan for which hypotheses need to be checked with real participants

Your first workflow
[ ] Choose audience discovery, market research, concept testing, preference analysis or website evaluation to match the question.
[ ] Set the persona panel, questions and review criteria before generating responses.
[ ] Review patterns as simulated hypotheses, revise the research plan, then use real participants when the decision needs observed human evidence.

Acceptance checks
[ ] Check whether the selected audience and persona assumptions fit the decision.
[ ] Inspect output for unsupported specifics, uniform answers and missing viewpoints.
[ ] Keep synthetic output labelled as simulation and separate from participant evidence.

Decision criteria
[ ] What decision or question should the synthetic exploration help frame?
[ ] Which audience and source material should shape the personas?
[ ] How will researchers distinguish simulated hypotheses from evidence collected from people?

Cost and scope
Persona Research exposes a current maximum of 25 personas, five runs per persona and 50 total persona simulations. These are tool limits, not a free allowance or a promised account entitlement. Confirm any study charges and access before running a study.

Limitations
Simulated responses are not real participant data, not representative population estimates and not forecasts. Output may be biased, overly agreeable or wrong; use real research when a decision depends on what real people think or do.

Before switching
Synthetic personas can help prepare questions and hypotheses. They do not replace recruitment, representative samples, behavioral observation or human validation.

Sources
https://www.pulselake.co/answers/how-to-test-a-concept-before-fieldwork
https://www.pulselake.co/answers/how-to-find-the-right-audience-for-a-product
https://www.pulselake.co/answers/how-accurate-are-synthetic-respondents
https://www.pulselake.co/terms
https://www.pulselake.co/compare/pulselake-vs-aaru

Next step
The checklist is free and needs no account. Study software, participant costs and any agreed services are separate.
We make PulseLake. If a method or limit has changed, contact hello@pulselake.co so we can correct this page.
https://www.pulselake.co/solutions/synthetic-research

This is a planning template, not a completed assessment or a quote. No personal data is required to download it.