PulseLake answers: market research and insights questions, answered directly
PulseLake Answers is a set of short, sourced pages, each answering one common market research question directly: concept testing, research costs, pricing and preference methods, AI-moderated interviews and synthetic research. Every page opens with the answer, shows its sources and the date they were checked, and says where a method does not fit.
How are these answers written?
Each page takes one question that researchers, marketers and product teams ask, and answers it in the first paragraph. The rest of the page covers the natural follow-up questions, with a worked example, a decision table or a checklist, and links every outside fact to a named, dated source.
Where a page touches something PulseLake sells, such as AI-led interviews or synthetic research, it says so and keeps the explanation general. Calculations use the same formulas as our free survey and research tools, so you can rerun any example with your own numbers.
Questions answered here
Concept testing and research cost
- What questions should you ask in a concept test?A concept test asks the same questions about every concept: appeal, relevance, uniqueness, believability, purchase intent, price and why. A ready-to-use set.
Pricing and preference methods
- Gabor-Granger vs Van Westendorp: which pricing method should you use?Van Westendorp finds a range of acceptable prices; Gabor-Granger finds the price that earns most within a set you choose. Worked examples of both, with numbers.
- MaxDiff vs conjoint analysis: what's the difference and when should you use each?MaxDiff ranks a single list of items; conjoint measures how attributes and levels, often including price, trade off inside whole products. When to use each.
AI interviews and synthetic research
- What is an AI-moderated interview and how does it work?An AI-moderated interview is a research interview in which an AI model asks the questions, follows a guide and probes answers, with a real participant.
Frequently asked questions
Who writes these answers?
Venkat Chandra, PulseLake's Chairman and CEO, is the author of record for each page. Facts about other organisations and methods come from the sources listed on each page; facts about PulseLake come only from its own public pages.
How are the answers kept up to date?
Each page shows the date it was last updated, and each source shows the date it was checked. A page is updated when a fact on it changes, not to refresh the date.
Can I suggest a question?
Yes. Send it through the contact page or to hello@pulselake.co, and say where the question came up for you.
Sources
Sources for the facts on this page, last checked October 9, 2026.
- PulseLake FAQ checked October 9, 2026
- PulseLake free survey and research tools checked October 9, 2026
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