Use a two-option question only when the experience really has two meaningful states; include a not-applicable or unsure option when needed. These examples include wording, response choices, use notes and a bias to watch for.
Free to useExamples are editorial guidance, not validationUpdated
Recent purchase (yes/no)
Have you bought [product category] in the past 3 months?
Response choices or scale
Yes
No
Not sure
Single answer. Keep the time period and category specific; include not sure when recall may be imperfect.
When to use it
A concise eligibility or experience question when a binary split is all the analysis needs.
Bias to avoid
False precision: a yes/no answer cannot describe frequency, recency or context. Do not force an answer when the respondent may not know.
Source
Illustrative wording based on common survey practice; no single authoritative wording. This is illustrative common practice, not a validated standard.
How to adapt these examples
Use bracketed text to name the product, experience or time period. Keep each question focused on one idea, offer an honest way to answer or skip, and pretest it with people from the intended audience. A change to wording or choices can change what is measured.
When should I use yes/no survey question examples?
Use a two-option question only when the experience really has two meaningful states; include a not-applicable or unsure option when needed.
Should I copy these examples word for word?
Treat them as starting points. Replace bracketed text for your audience, pretest the wording and keep the answer choices appropriate to the decision.
Are these questions validated or benchmarked?
The examples labelled common practice are not psychometrically validated standards and this library does not provide benchmarks. Test questions with the intended audience before relying on results.
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