Use a short free-text prompt when you need respondents' own language, and make clear what kind of detail is useful. These examples include wording, response choices, use notes and a bias to watch for.
Free to useExamples are editorial guidance, not validationUpdated
One improvement prompt
What is one thing we could change to make [experience] work better for you?
Response choices or scale
Free text
Optional short-text response; set an appropriate character limit and tell respondents not to include sensitive personal information.
When to use it
After a focused rating or task, when you want a concrete explanation in the respondent's words.
Bias to avoid
Vagueness and burden. Ask about one experience and one useful kind of detail, and allow people to skip the question.
Source
Illustrative wording based on common survey practice; pretest with the intended audience. This is illustrative common practice, not a validated standard.
How to adapt these examples
Use bracketed text to name the product, experience or time period. Keep each question focused on one idea, offer an honest way to answer or skip, and pretest it with people from the intended audience. A change to wording or choices can change what is measured.
When should I use open-ended survey question examples?
Use a short free-text prompt when you need respondents' own language, and make clear what kind of detail is useful.
Should I copy these examples word for word?
Treat them as starting points. Replace bracketed text for your audience, pretest the wording and keep the answer choices appropriate to the decision.
Are these questions validated or benchmarked?
The examples labelled common practice are not psychometrically validated standards and this library does not provide benchmarks. Test questions with the intended audience before relying on results.
PulseLake · Research Intelligence OS.
Run research end to end. Keep the knowledge working.
One AI-native operating system for market research and insight professionals — from study design and evidence generation to agents, institutional knowledge, delivery and action.
