Turning Text Into Structured Data
Turning text into structured data means coding interviews, comments and open-ended feedback into categories researchers can analyze reliably at scale.

Turning text into structured data means coding interviews, comments and open-ended feedback into categories researchers can analyze reliably at scale.
2:31Qualitative coding at scale combines consistent codebooks, human review and AI assistance to analyze growing evidence without sacrificing rigor or nuance.
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2:04Open-ended questions let participants answer in their own words, revealing motivations and context that closed-ended survey questions often miss entirely.
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1:59AI-ready research data is structured, consistent, contextualized information that helps AI systems support more reliable research analysis and insights.
Watch the videoOne AI-native operating system for market research and insight professionals — from study design and evidence generation to agents, institutional knowledge, delivery and action.